The goal of people-centered design is to find the best solution for challenges that human have. Inspiration driven by learning about people’s needs and wants, and to make their lives better as a result. This is an important first phase for it helps us define the scope, organize our thinking, and start out on the right foot.

This phase involves making sense of what we’ve heard, generating ideas, identifying design opportunities, and testing out potential solutions. Getting feedback on concepts determines what to prototype in order to answer the most burning questions and informs the next iteration.

Ideas are turned into tangible solutions through prototyping in this phase. The key point of prototyping is to simulate the interaction with the design, and this helps to evaluate the design overall. Arriving at the nexus of aesthetics and sustainability to craft meaningful designs that endure.