Centering design around people is crucial for discovering practical solutions to life’s challenges. By truly understanding people’s needs and desires, we gain inspiration to enhance their lives. This initial phase is essential as it allows us to define the scope, organize our thoughts, and set the right course.

This phase is about making sense of the information we’ve gathered, coming up with great ideas, discovering design possibilities, and testing potential solutions. Gathering feedback on these concepts will help us figure out which prototypes to develop to answer important questions and guide our next iteration.

Concepts are turned into tangible solutions through prototyping in this phase. The goal of prototyping is to simulate the interaction with the design, which helps to evaluate the overall design—arriving at the nexus of aesthetics and sustainability to craft meaningful designs that endure.