Social media is in constant flux. Staying ahead of the curve means Skype should too.

We had designed the “Share Your World” social media campaign for Skype which leveraged monthly events, emerging trends, and real-time content to help Skype cut through social clutter. The campaign concept showed and told how Skype helps people connect and share by creating/co-creating content that empowers and enables sharing.

“Share Your World” makes sense in big and small ways—sometimes it’s connecting with loved ones far away. Sometimes, it’s for little moments that are so special, they feel like they fill our entire world and are worth sharing. It extends also to the friend circles through play/entertainment and even the work/life world with video calling.

In addition to having engaging written and visual content, it was to leave an authentic and lasting impression to the followers by the campaign post continually drives the perception of Skype is an innovative platform.