The automotive industry is at a crossroads, with software emerging as a key player in shaping consumer expectations. In response to this pivotal shift, we have developed and launched a campaign to position the Scaled Agile Framework (SAFe) as the driving force behind the industry’s successful Lean-Agile transformation. SAFe, a widely recognized scaling framework for Lean-Agile practitioners, is the ideal solution for automotive enterprises transitioning from traditional ‘v-model’ hardware manufacturing to a more agile approach. It enables enterprises to adapt to change, foster innovation, and achieve their business objectives, shaping the future of the automotive industry.

Our campaign utilized social media, impactful collateral, and multimedia to engage professionals and industry leaders at every stage of Scaled Agile’s marketing funnel. We leveraged LinkedIn to spark insightful discussions and share industry expertise on Lean-Agile methodologies in the context of automotive innovation. We have created a dedicated landing page with compelling content and valuable resources to emphasize the benefits of integrating SAFe practices. In addition, we produced a series of captivating videos featuring industry experts to demonstrate SAFe’s transformative impact and the positive outcomes they achieved.

The comprehensive campaign aimed to vividly demonstrate how crucial it is for automotive industry leaders to adopt SAFe practices actively. Their involvement can drive operational efficiency and foster a culture of innovation, ultimately paving the way for widespread adoption of SAFe across the industry.