Product brand mark and badge design for Motorola V Series of cellphones and handheld devices. The V brand mark was specifically designed to be an extension of Motorola’s brand values of inclusivity, innovation, and trustworthiness while being distinguishable by the mark’s humanist visual characteristic. Additionally the mark must stay legible in the wide-scale application range—from smaller-than-thumbnail-sized imprints on the product bezels to monumental ad billboards.

The Motorola V mark achieved longevity by prominently featured in the V Series’ decade-long product history, including the game-changing Motorola RAZR (V3) and the iconic swivel bezel design of V70.