Jacobi Paleo Catering is a family-run mid-sized commercial kitchen that produced Paleo Diet-friendly meals made with locally-sourced ingredients catering to households and businesses.

As Jacobi and the hybrid workforce grew, its appeal to the remote-worker audience who are willing to spend more on pre-prepared meal-kits than the average frozen foods and home-delivery meal needed to grow as well.

For Jacobi’s brand evolution, we designed a new identity that symbolizes Jacobi’s Paleo meals are organic and coming from the sky, sea, and land. The featured branding elements emphasized Jacobi is a natural, wholesome, and trusted caterer. We combined naturally-toned colors and humanistic touches to encourage Jabobi’s consumers to include natural, healthy foods in their daily lives.