The “Maestro by Gibson” line of guitars and other instruments are an introductory line of Gibson. Designed to support and promote musical education, Maestro’s collection of quality introductory instruments are made with the same attention to detail and craftsmanship that consumers have come to expect from Gibson’s distinguished family of brands.
Given the broad spectrum of people who are buying a beginner kit for various reasons, we have completely redesigned Maestro’s retail packaging system and the included branded giveaways by emphasizing the exciting qualities of music making and celebrating Gibson’s legendary brand.
ClientGibson BrandsServicesDesign, Conceptualization, Art Direction, Packaging, System, Look-and-Feel, Collateral, Brand Consultation