Based in San Francisco, Blanc & Otus (B&O) is a part of Hill Knowlton Strategies, a subsidiary of WPP, the world’s largest communications services group.

B&O offers a wide range of services, from public affairs and employee communications to investor relations. The essential element that B&O brings to the mix is the agency’s expertise on enterprise technology, telecommunications, digital entertainment, as well as professional services which include investment bankers, management consultants, and venture capitalists.

Drawing on B&O’s in-depth experience in the US market and its belief of the greatly accelerated technology market cycles, we have partnered with B&O in creating its inaugural “Tech Marketing Playbook Fireside Chat” event branding and experience.

Headlined by luminaries Charlene Li of Altimeter Group and Mike Weir of LinkedIn, and bringing together influential companies including Oracle, Teradici, Ventyx, Lyris, Narus, Bitcasa, Check Point, NexGate, and Skype. The discussion outlined marketplace shifts that impact how technology companies go-to-market and sustain their position, and offered sage advice on strategies and tactics that every tech marketing and communications professional should have in their playbook.