Crosspoint is a network of church campuses in the San Francisco Bay Area, California. The church was in need of a brand identity system upon inception as a religious community.

The brand identity signature represents Crosspoint’s vision to create an intersection between human and their Creator and its core value of being relational, multicultural, and impacting the world with the love of God.

Crosspoint’s brand expression is holistically enlivened by the church staff and expressed by its brand touch-points – from collaterals to environmental design.